About Us

We are a Southern California–inspired women’s luxury swim and resort wear boutique located in Wilmington, North Carolina. We specialize in high-quality fabrics, flattering fits, and exceptional customer service, offering a thoughtfully curated selection and a truly personalized shopping experience.

Belle Mar is a play on words inspired by both the Carolina and California coasts. Del Mar, derived from Corona del Mar, translates to “by the sea,” while Belle comes from the phrase Southern belle and means “beautiful woman.”

Belle Mar (Spanglish) • beautiful woman by the sea

We believe in the restorative, feel-good power of time spent outdoors—in the sun, salt, and sand. Whether it’s a quiet moment alone or time shared with loved ones, we value the many health and wellness benefits nature provides. Our mission is to encourage women to embrace those moments by helping them look and feel their best in swimwear that is both comfortable and confidence-boosting.

Thank you for supporting our small business—we’re so grateful you’re here.