About Us

About Belle Mar

Belle Mar is a Southern California–inspired women’s luxury swimwear and resort wear boutique located in Wilmington, North Carolina, just outside of Wrightsville Beach. We offer a thoughtfully curated collection of high-quality swimwear and coastal resort styles designed to flatter, inspire confidence, and elevate your time by the water.

At Belle Mar, we focus on premium fabrics, impeccable fit, and exceptional customer service. Our boutique shopping experience is personalized and welcoming, helping every woman find swimwear that feels as good as it looks. Whether you’re searching for the perfect bikini, one-piece, or resort-ready outfit, we’re here to make your experience effortless and enjoyable.

The name Belle Mar reflects our coastal roots and inspiration. “Del Mar,” meaning “by the sea,” draws from the California coastline, while “Belle,” inspired by the Southern belle, represents timeless beauty and confidence. Together, Belle Mar embodies the spirit of the beautiful woman by the sea.

We believe in the restorative power of sun, salt, and fresh air. Time spent outdoors—whether relaxing solo or making memories with loved ones—has a unique way of renewing the mind and body. Our mission is to help women embrace those moments with confidence by providing comfortable, stylish, and confidence-boosting swimwear and resort wear.

Thank you for supporting our small business. We’re so glad you’re here.